DCIG REPOST: Interview with Fusion-io CMO Rick White Part I

February 10, 2012

Terrific update by Jerome Wendt from DCIG featuring Rick White, Fusion-io founder and chief marketing officer.

Link to DCIG or read it here:

By Jerome M. Wendt on February 10, 2012 5:00 AM |
This past Monday EMC created a fair amount of buzz in the storage industry with its VFCache announcement that in essence validates the emergence of server-based flash technology in the enterprise. But does EMC VFCache go far enough? Fusion-io, who arguably invented this space, argues, “Definitely not!” In this first of a multi-part interview series with Fusion-io’s Chief Marketing Officer, Rick White, we talk about server-based flash technology and why it is poised to change enterprise data centers.
(go to DCIG for the full interview  —  see link above)

Geisinger Says EMC Sold 24 Petabytes of Flash in 201: but wait…there’s more!

February 7, 2012

“Fusion-io CEO David Flynn said to me in an interview today that his company sold 50 petabytes of flash last year. He said Fusion-io sold much of that Flash to the enterprise market, EMC’s customer base and scale out Web companies and cloud services.”

Silicon Angle Repost (CLICK HERE)


Finally! New ESG Lab report was sponsored by Virident

January 31, 2012

Full Post Here:  http://www.enterprisestrategygroup.com/2012/01/virident-flashmax/

Summary Here (full text follows)

ESG Lab Validation Highlights

  • Predictable performance scalability with a variety of IO block sizes that peaked at 1.39 GB/sec from a single FlashMAX drive (4 KB sequential reads).
  • Predictably fast performance for reads, writes, and a mix of reads and writes for workloads simulating real-world OLTP, VDI, and DSS applications.
  • Nearly identical levels of high performance for sequential and random read workloads.
  • Sustained performance of 96,825 IOPS over two hours for an 8 KB OLTP workload and drive filled to capacity.
  • Up to 345,046 IOPS from a single FlashMAX drive for a 4 KB random read workload.
  • Extremely fast sub-millisecond response times (38 and 64 microseconds for 4 KB random write and read workloads, respectively).
  • Near-linear performance scalability as up to eight FlashMAX cards delivered up to 2.2 million IOPS and 10.6 GB/sec of throughput on a single server.

Issues to Consider

  • The high cost of solid-state capacity compared with traditional hard drive capacity has focused early adoption mainly among businesses whose revenue depends strictly on application performance (e.g., trading applications within the financial industry). As a matter of fact, ESG research indicates that the high cost of solid-state capacity is the number-one objection by organizations that have not yet deployed a flash-based storage solution. As the cost of flash capacity decreases over the next three to five years and performance needs increase, ESG expects that the adoption of PCIe flash drives will grow in the broader horizontal enterprise IT market. This is especially true within server virtualization and desktop virtualization environments with high performance needs. In this case, PCIe flash drives have an economic advantage ($/IOP) compared with traditional hard drives.
  • Early adopters considering using a flash-based PCI drive in a server to solve a performance problem with a business-critical, high-performance application should consider the extra costs of installing FlashMAX drives in multiple clustered servers for high availability and failover. Solid-state disk drives installed at the other end of the wire (in a SAN-attached storage array) are a viable alternative for more cost-effective sharing and failover. However, they are typically much slower than a PCI flash drive. A FlashMAX drive that’s installed inside of a SAN-attached disk array could be used to create a simply elegant, highly available alternative that cost-effectively accelerates the performance of tier-0 applications and consolidated virtual server environments.
  • ESG Lab ran performance scalability tests on a high-end server that could support multiple FlashMAX drives in a single server. The server being tested needed to have enough PCIe slots to support eight FlashMAX drives, and enough processing power to support the necessary requests to drive each FlashMAX to its limit. To achieve the performance scalability results documented in this report, a high-end server with similar specifications is recommended.[4]

The Bigger Truth

The growing gap between the speed of servers and traditional disk-based storage solutions is causing a number of problems in the data center. Though flash memory solutions have filled this void by serving as an answer for some of the most performance-critical application workloads in recent years, issues still exist. First-generation flash-based storage solutions often have challenges maintaining predictably high levels of performance, over time, for real-world applications with mixed-IO patterns. Sustainable performance over the life of a drive is a particularly vexing challenge due to the impact of background garbage collection processes.

ESG Lab has confirmed that Virident FlashMAX is a next-generation PCIe flash drive that leverages intelligent algorithms to provide high levels of sustained, multi-dimensional performance. Extremely low latencies and high levels of performance were recorded with a variety of workloads. ESG Lab was most impressed with the paucity of “saw-tooth” and “drop-off” performance patterns associated with first-generation PCI flash drives. Scalability testing with up to eight FlashMAX drives delivered extremely high levels of near-linear performance scalability that sustained more than 10 GB/sec of throughput and two million IOPS with a single server.

With a proven ability to deliver predictably fast real-world application performance over the life of the drive, FlashMAX is well suited for the growing number of performance-sensitive OLTP, OLAP, DSS, HPC, and VDI workloads that are migrating from traditional disk drives to high-speed flash memory. ESG Lab believes that Virident, with the FlashMAX family of storage-class memory solutions, has unlocked the potential for affordable, large-scale deployment of flash technology in the modern data center.

Lab Reports: Virident FlashMAX (full text follows)

Storage-class Memory with Sustainable, Multi-dimensional Performance

Virident Storage Class Memory (SCM) is a class of solid-state storage solutions designed to meet the extreme IO performance needs of business-critical databases, Web 2.0, high-performance computing (HPC), and data center tier-0 application workloads. This report documents ESG Lab’s hands-on validation testing of Virident FlashMAX PCI Express (PCIe) SCM drives, with a focus on their multi-dimensional performance capabilities.

Background

A growing number of organizations are using solid-state storage solutions in the data center. As shown in Figure 1, 34% of respondents to a recent ESG survey are currently using solid-state storage technology in either servers or external storage systems, and another 35% are currently evaluating it or have plans to do so in the next 12 months.[1] While early adopters report that improved performance was their primary reason for deploying a solid-state storage solution, they’ve achieved a number of additional benefits, including improved power and cooling efficiency, increased environmental tolerance, enhanced longevity, and improved reliability.

Figure 1. Current Usage of Solid-state Storage Technology


The first wave of widespread solid-state storage adoption began about four years ago, when flash memory became available as a solid-state disk drive tier in enterprise-class disk arrays. More recently, a growing number of organizations have installed PCIe-attached flash storage in servers to create a low-latency pool of primary disk or an extended disk cache. As matter of fact, 21% of respondents to a recent ESG survey indicate that they are currently using flash storage solutions in servers, and 15% plan on doing so in the next 12 months.

Early adopters report that an increasing number of performance-critical applications are accelerated with solid-state storage, including OLTP database, ERP financial, OLAP business intelligence, supply chain management, and high-performance computing (HPC) applications. Solid-state storage is also accelerating the performance of consolidated virtual server and virtual desktop infrastructures.

Virident FlashMAX

FlashMAX is a small form factor PCIe drive that delivers high-speed, flash-based storage in capacities ranging from 300 GB to 1.4 TB. FlashMAX is designed to bridge the ever-growing performance gap between server CPU cores and traditional storage solutions. Typical performance issues common to real-world workloads are eliminated as FlashMAX delivers extremely high levels of predictably fast and sustained performance for mixed-application workloads.

Figure 2. Virident FlashMAX SCM Drive


Virident uses unique software and hardware to leverage the benefits of flash technology inside the FlashMAX SCM drive. The SCM architecture provides storage-like capacity and resilience while delivering memory-like performance in a small, universal form factor. The software layer, called vFAS (Virident Flash management with Adaptive Scheduling), serves as a gatekeeper, granting access to the flash media as efficiently as possible at all times. Without the need for slower, legacy storage protocols or interconnects, major improvements in application performance occur. These improvements occur due to vFAS’s virtualization of the primary flash media, which is accessible to applications via a standard block device interface. vFAS also intelligently and efficiently manages the asymmetric read/write/erase latencies of flash media to deliver consistent, predictable performance to the applications.

vFAS maximizes flash lifetime with global wear-leveling techniques. When necessary, data is relocated to less-used parts of the flash media to prevent hot-spots and overuse. Concerns regarding reliability and data availability are put to rest by the support of built-in flash-aware RAID. Data is spread across a RAID group that spans multiple flash chips and is protected by a RAID-5-like scheme, which prevents disruption from media failures while maintaining application data access and operational continuity. The RAID implementation is flash-aware and is tied tightly into the garbage collection and wear-leveling mechanisms.

FlashMAX provides a high level of consistency across all application workloads, whether the drive is brand new or fully utilized. The challenges associated with many first-generation PCIe flash adapters have been addressed with the multi-dimensional performance capabilities of FlashMAX, which offers:

  • High throughput for small, medium, and large IO block sizes.
  • Similar levels of performance for random and sequential access patterns.
  • High levels of performance for reads, writes, and a mix of reads and writes.
  • Sustained consistent performance over time.
  • Extreme performance scalability with multiple FlashMAX adapters in a single server.
  • Exceptionally low latencies and fast response times for real-world application workloads.

ESG Lab Validation

ESG Lab performed hands-on evaluation and testing of the FlashMAX at Virident corporate headquarters in Milpitas, California. Testing was designed to demonstrate the multi-dimensional performance capabilities using the industry-standard FIO utility.[2]

First Dimension: Small, Medium, and Large Block Sizes

Performance-sensitive applications that benefit from solid-state storage often have high throughput requirements (e.g., an HPC application processing a large machine-generated data set with 512 KB IOs). Others require high performance for relatively small IO requests (e.g., an OLTP database application with 4 KB IOs or a financial application writing logs with 1 KB block size). A third class of applications requires high performance for a mix of block sizes, with large IOs being used for data requests and small IOs used for metadata requests. The FlashMAX optimizes performance for each of these workloads, delivering predictably fast performance for a mix of IO block sizes.

ESG Lab Testing

ESG Lab used the FIO utility to test the sequential read throughput capabilities of a single FlashMAX adapter as it processed IO requests with block sizes ranging from 512 bytes to 512 kilobytes. The results are shown in Figure 3.

Figure 3. Predictable, Scalable Performance

What the Numbers Mean

  • Much like the horsepower rating of a car, the aggregate throughput of a storage solution is a good indicator of the underlying power of that storage solution’s engine.
  • Storage throughput is a measure of the bandwidth available to the system. Throughput can be measured on a stream or aggregate basis. A stream is represented by one application or user communicating through one IO interface to one device. Aggregate throughput is a measure of how much data the storage solution can move, as a whole, for all applications and users.
  • Aggregate FlashMAX throughput scaled in a near-linear fashion for the smaller block sizes, shown toward the left side of Figure 3.
  • Sequential read throughput reached a peak of 1,394 MB/sec at a 4 KB block size.
  • A peak aggregate throughput of 1.394 GB/sec (1,394 MB/sec) is an excellent result for a single PCI flash drive.
  • Performance remained predictably high as IO block sizes increased from 512 bytes up to 512 KB, shown toward the right side of Figure 3.

Why This Matters

Database, HPC, and virtualized application workloads often have strict performance demands. A performance bottleneck in any of the systems between the application and the data can lead to lost revenue and dissatisfied customers. Meeting the performance demands of IO-intensive workloads using traditional disk-based architectures often leads to over-provisioning, wasted capital costs, increased complexity, and excessive demands on data center infrastructure.

ESG Lab verified that FlashMAX SCM delivers high levels of high aggregate throughput predictably and consistently for a mix of IO block sizes. Aggregate throughput performance for a single FlashMAX drive scaled in a near linear fashion to an extremely high level of 1.394 GB/sec as block sizes scaled up to 4 KB and remained steady at more than 1.25 GB/sec for larger block sizes.

Second Dimension: Sequential and Random Access Patterns

HPC applications can have a variety of workload access patterns including random, sequential, and a mix of random and sequential access. Regardless of the IO access pattern, one key advantage of PCIe flash storage solutions is the ability to perform thousands of times more IOs per second (IOPS) than traditional spinning disk drives or ten times more IOPS than drive form-factor (SATA or SAS) SSDs.

While early adopters of flash storage solutions in the HPC market were initially focused on throughput-intensive sequential workloads, broader adoption in the wider (more horizontal) database, server virtualization, and desktop virtualization markets has begun to take off. Multi-user database and virtualization applications tend to have more random IO access patterns. First-generation flash solutions tended to have different performance characteristics for random and sequential access patterns. FlashMAX SCM provides similar levels of high performance for random and sequential workloads.

ESG Lab Testing

As shown in Figure 4, ESG Lab ran both random and sequential 8 KB reads at four different queue depth sizes to show not only how the access patterns perform, but also how they scale.

Figure 4. Random and Sequential Performance

What the Numbers Mean

  • Online database applications, including those that rely on the latest version of Microsoft SQL Server, are typically composed of a mix of random and sequential IO access patterns, with a block size of 8 KB as tested during this phase of the ESG Lab validation.
  • Extremely fast sub-millisecond response times of 38 and 64 microseconds were recorded for 4 KB random write and read workloads respectively.
  • The extremely fast response times recorded during ESG Lab testing are significantly faster than a drive form factor SSD. SSDs are slower due to the additional overhead of an IO protocol (e.g., SAS) vs. the low latency of a PCIe bus and the vFAS software advantage with the FlashMAX.
  • The extremely fast response times recorded during ESG Lab testing are 25 to 200 times faster than a traditional disk drive.
  • The total number of IOPS processed at a single queue depth was slightly higher for the sequential access pattern (14,286 IOPS) compared with the random access pattern (13,716 IOPS).
  • At a queue depth size of 16, the random access slightly outperformed the sequential access.
  • As queue depth continued to increase, performance eventually leveled out at a little more than 170,000 IOPS for random 8 KB reads and 165,000 IOPS for sequential 8 KB reads. It would take more than 1,000 power-hungry disk drives to deliver 170,000 random 8 KB IOPS.

Why This Matters

For many transactional databases and business-critical applications, faster application performance means more revenue, better customer satisfaction, and greater productivity. While solid-state storage can clearly be used to accelerate application performance, one of the challenges with first-generation solutions is the significant difference in performance between random- and sequential-access IO patterns.

ESG Lab confirmed that FlashMAX delivers similar levels of performance for random and sequential read workloads. With excellent response times of less than 70 microseconds, significantly faster than a drive form factor SSD, FlashMAX performance varied no more than 5% between random and sequential 8 KB reads as up to 256 IOs were queued.

Third Dimension: Sustained Performance over Time

Solid-state storage solutions have historically had problems maintaining performance over time. Because space is needed to service incoming write requests, a “garbage collection” process needs to run in the background. The goal of the garbage collection process is to free-up necessary space by consolidating written data that was fragmented due to the erase-before-write nature of flash media. Because this process happens along with all of the other user requests, enterprise application performance can be greatly affected. This can be seen by a severe drop in throughput and large response-time spikes. The performance drop is even more severe when flash devices are filled to capacity. The phenomenon is often referred to as a “write cliff,” which aptly describes how write performance seems to fall off a cliff over time. FlashMAX SCM was designed with a goal of providing sustained performance over time and avoiding the write cliff problem.

ESG Lab Testing

ESG Lab tested the ability of a FlashMAX to sustain performance over time. An online database workload was emulated using a mixed 8 KB random workload with a mix of 70% reads and 30% writes. The database was sized to utilize the full capacity of the drive. The duration of the test was set for more than three hours (one hour warm-up followed by two hours of recorded runtime) to allow ample time for the flash device to reach full capacity and potentially be affected by the garbage collection process. The results are shown in Figure 5.

Figure 5. Mixed Workload Sustainability


Performance varied minimally over the entire test, and the sustainability is clear. The FlashMAX was able to deliver consistent performance of just under 100,000 IOPS throughout the full duration of the test.

Why This Matters

Companies continuously face challenges in cost-effectively meeting service level agreements for business-critical applications—especially for IO-intensive database applications with strict performance requirements. Failure to meet performance requirements can result in lost productivity and costly loss of services. Over-provisioning relatively expensive flash storage in an attempt to avoid potential performance problems with flash storage over time (e.g., a write cliff) is a waste of money.

ESG has confirmed that FlashMAX delivers predictable performance over time. Performance varied less than five percent (0.96% standard deviation) as a simulated OLTP database workload exercised all of the capacity within a single FlashMAX drive.

The Fourth Dimension: Scaling Performance with Additional FlashMAX

Scalability, put very simply, is the ability to elegantly handle more work or to physically grow to accommodate that additional work. In this case, scalability applies specifically to the near-linear performance increase that can be achieved with more than one FlashMAX drive installed in a single server. Illustrating this concept, Figure 6 shows how performance and capacity increase in a near-linear fashion with each additional FlashMAX drive that is installed in a server.

Figure 6. Scaling Capacity and Performance with Multiple FlashMAX Drives

ESG Lab Testing

Eight FlashMAX SCM drives were installed in a powerful NEC GX server with fourteen PCI slots during this phase of testing. The Lab used the FIO utility to test 4 KB random read and write workloads. Results are shown in Figure 7.

Figure 7. FlashMAX Performance Scalability

What the Numbers Mean

  • Performance scaled in a near-linear fashion for random read and write workloads as up to eight FlashMAX drives were installed in a single server.
  • Performance peaked at an extremely high level of 2.2 million IOPS and 10.6 GB/sec of throughput on a single server.

Why This Matters

As data continues to grow, so do performance requirements. Adding a very large number of underutilized disk drives to solve performance problems with IO-bound applications decreases the efficiency of the IT infrastructure by increasing acquisition, maintenance, power, cooling, and data center floor space costs while significantly increasing the management complexity.

Scalability testing with up to eight FlashMAX drives delivered extremely high levels of near-linear performance that peaked at more than 10 GB/sec of throughput and two million IOPS with a single server.

 

Fifth Dimension: Real-World, Mixed-Application Workloads

Having looked at the throughput, IOPS, and response-time ratings of the turbo-charged FlashMAX engine, here’s where ESG Lab found “the rubber meets the road” when examining FlashMAX performance with real-world application workloads.

ESG Lab Testing

ESG Lab used the FIO utility to measure the performance of a single FlashMAX card for three application workloads:

  • Virtual Desktop Infrastructure (VDI): Designed to emulate a virtual desktop environment composed of heavy knowledge-worker users sharing a common gold image (a.k.a., a linked clone). This workload is composed of 80% 16 KB random writes and 20% 16 KB random reads.
  • Online Transaction Processing (OLTP): Order entry and reservation systems are two examples of OLTP applications. Oracle and Microsoft SQL Server are two examples of database applications used to create such OLTP applications. OLTP applications are characterized by a number of users accessing a shared system in parallel. This workload was composed of mostly random reads (70%) with relatively fewer writes (30%).
  • Decision Support System (DSS): This workload, also referred to as data mining, emulates a database application that is doing a large-scale random query with a block size of 4 KB. An end-of-month analysis of the effect of a coupon-redemption program on same-store sales is an example of a decision support application.

In order to test the worst-case scenario, the drive was filled to capacity in all three application workload scenarios. Figure 8 shows the throughput scalability of these applications as queue depth increased.

Figure 8. Mixed Real-World Application Performance



What the Numbers Mean

  • Having one outstanding request at a time, the VDI workload was able to achieve 162 MB/sec throughput, and it eventually scaled up to more than 400 MB/sec, with as little as 16 outstanding requests.
  • The OLTP simulation reached a maximum of 794 MB/sec throughput at a high queue depth of 256.
  • Showing the largest scaling factor, the DSS workload scaled from 117 to 1,352 MB/sec as queue depth increased.
  • The performance of a single FlashMAX SCM drive that was recorded during simulated VDI workload testing can be used to support more than 1,000 heavy desktop users.[3]
  • A traditional disk array with more than 1,000 disk drives would be needed to deliver the performance recorded during the OLTP testing with a single FlashMAX drive.

Why This Matters

Companies continuously face challenges in cost-effectively meeting service level agreements for business-critical applications, especially for IO-intensive VDI, OLTP, and DSS applications with strict performance requirements. Attempting to over-provision to avoid performance problems is a waste of money. Yet, a failure to meet the performance requirements can result in a costly loss of productivity or services.

ESG Lab has confirmed that FlashMAX is designed to comfortably meet the demanding performance requirements of these business-critical applications. ESG Lab confirmed that even when used to full capacity, FlashMAX delivers high levels of mixed read/write performance scalability for VDI and OLTP workloads (up to 800 MB/sec) and extremely high levels for a read-only DSS workload (up to 1.3 GB/sec).


ESG Lab Validation Highlights

  • Predictable performance scalability with a variety of IO block sizes that peaked at 1.39 GB/sec from a single FlashMAX drive (4 KB sequential reads).
  • Predictably fast performance for reads, writes, and a mix of reads and writes for workloads simulating real-world OLTP, VDI, and DSS applications.
  • Nearly identical levels of high performance for sequential and random read workloads.
  • Sustained performance of 96,825 IOPS over two hours for an 8 KB OLTP workload and drive filled to capacity.
  • Up to 345,046 IOPS from a single FlashMAX drive for a 4 KB random read workload.
  • Extremely fast sub-millisecond response times (38 and 64 microseconds for 4 KB random write and read workloads, respectively).
  • Near-linear performance scalability as up to eight FlashMAX cards delivered up to 2.2 million IOPS and 10.6 GB/sec of throughput on a single server.

Issues to Consider

  • The high cost of solid-state capacity compared with traditional hard drive capacity has focused early adoption mainly among businesses whose revenue depends strictly on application performance (e.g., trading applications within the financial industry). As a matter of fact, ESG research indicates that the high cost of solid-state capacity is the number-one objection by organizations that have not yet deployed a flash-based storage solution. As the cost of flash capacity decreases over the next three to five years and performance needs increase, ESG expects that the adoption of PCIe flash drives will grow in the broader horizontal enterprise IT market. This is especially true within server virtualization and desktop virtualization environments with high performance needs. In this case, PCIe flash drives have an economic advantage ($/IOP) compared with traditional hard drives.
  • Early adopters considering using a flash-based PCI drive in a server to solve a performance problem with a business-critical, high-performance application should consider the extra costs of installing FlashMAX drives in multiple clustered servers for high availability and failover. Solid-state disk drives installed at the other end of the wire (in a SAN-attached storage array) are a viable alternative for more cost-effective sharing and failover. However, they are typically much slower than a PCI flash drive. A FlashMAX drive that’s installed inside of a SAN-attached disk array could be used to create a simply elegant, highly available alternative that cost-effectively accelerates the performance of tier-0 applications and consolidated virtual server environments.
  • ESG Lab ran performance scalability tests on a high-end server that could support multiple FlashMAX drives in a single server. The server being tested needed to have enough PCIe slots to support eight FlashMAX drives, and enough processing power to support the necessary requests to drive each FlashMAX to its limit. To achieve the performance scalability results documented in this report, a high-end server with similar specifications is recommended.[4]


The Bigger Truth

The growing gap between the speed of servers and traditional disk-based storage solutions is causing a number of problems in the data center. Though flash memory solutions have filled this void by serving as an answer for some of the most performance-critical application workloads in recent years, issues still exist. First-generation flash-based storage solutions often have challenges maintaining predictably high levels of performance, over time, for real-world applications with mixed-IO patterns. Sustainable performance over the life of a drive is a particularly vexing challenge due to the impact of background garbage collection processes.

ESG Lab has confirmed that Virident FlashMAX is a next-generation PCIe flash drive that leverages intelligent algorithms to provide high levels of sustained, multi-dimensional performance. Extremely low latencies and high levels of performance were recorded with a variety of workloads. ESG Lab was most impressed with the paucity of “saw-tooth” and “drop-off” performance patterns associated with first-generation PCI flash drives. Scalability testing with up to eight FlashMAX drives delivered extremely high levels of near-linear performance scalability that sustained more than 10 GB/sec of throughput and two million IOPS with a single server.

With a proven ability to deliver predictably fast real-world application performance over the life of the drive, FlashMAX is well suited for the growing number of performance-sensitive OLTP, OLAP, DSS, HPC, and VDI workloads that are migrating from traditional disk drives to high-speed flash memory. ESG Lab believes that Virident, with the FlashMAX family of storage-class memory solutions, has unlocked the potential for affordable, large-scale deployment of flash technology in the modern data center.


Appendix

Table 1. ESG Lab Test Bed


[1] Source: ESG Research Report, Solid-state Storage Market Trends, November 2011.

 

[2] http://freecode.com/projects/fio

[3] Using a conservatively high estimate of 20 IOPS per user

[4] The specifications for the server used during ESG Lab testing are listed in the Appendix.

ESG Lab Reports

The goal of ESG Lab reports is to educate IT professionals about emerging technologies and products in the storage, data management and information security industries. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab’s expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by Virident.


FIO STOCK DEFENSE: NEW BLOG POST

January 26, 2012

A Few Facts on Fusion-io Customers

Posted: 01/25/2012

(repost:  http://www.fusionio.com/blog/a-few-facts-on-fusion-io-customers/)

At Fusion-io we view every customer as a partnership—we are successful when our customers are successful. Consequently, we continually gather information and put it to work to help us better serve our rapidly growing customer base. We thought we’d take some time to share some interesting results from some of our research:

  • Roughly 33% of Fusion-io customers are willing to be a resource in educating future customers in Fusion’s products and services, so don’t hesitate to ask us for a reference!
  • Over two-thirds of our customers are database users, including Microsoft SQL, SAP, Oracle, MySQL, Postgres, and more.
  • A growing number of customers are utilizing Fusion-io in their virtual environments, including both server virtualization and VDI.
  • 70% of our customers buy at least two ioDrives with each purchase, with close to 20% buying four at a time.

Interesting in learning more about Fusion-io enterprise storage? You can read our case studies, check out the latest news, or jump straight to our product page.


Can Fusion-IO Outrun The Tiger? (repost)

January 18, 2012

There is a saying that goes, “you don’t have to be faster than the tiger, you just have to be faster than your slowest friend.” That may be a constructive way of thinking about Fusion-IO (NYSE:FIO) today. There’s no question that this is a high-growth tech stock with a huge multiple and huge expectations, but that has never stopped those tech stocks that can deliver the goods. (For more, seeEarning Forecasts: A Primer.)

Big Data 2.0
In some respects, what Fusion-IO seeks to do is relatively simple. In the same way that solid-state drives (SSD) have offered consumers considerably better performance than hard disk drives, Fusion-IO is trying to bring the advantages of flash/SSD memory to the enterprise data market.

Fusion-IO sells a two-part solution. The hardware consists of products like to ioDrive, a collection of flash cards (ioMemory) containing an array of NAND flash chips and an FPGA. These attach literally to the process server (through PCI Express) and can dramatically increase the throughput rates as a result.

There is also a software component, with the Virtual Storage Layer (VSL) software arguably the most important part. This is host driver software that manages the interface between the ioDrive and the operating system. Fusion-IO also has the directCache product that allows Fusion-IO’s products to work in virtualized systems like those created byVMware (NYSE:VMW).

Why Bother?
So why is Fusion-IO doing this? Don’t EMC (NYSE:EMC), NetAppliance (Nasdaq:NTAP) and International Business Machine (NYSE:IBM) already handle the storage needs for Big Data? Yes and no. There are certainly ample virtues to the approach used by EMC (and the others), particularly when it concerns large amounts of data.

The problem, though, is that these aren’t always especially fast systems – there’s something of a “request and go fetch” aspect to it. What Fusion-IO offers is a solution that is much faster (and ultimately cheaper) when speed is of the essence. It’s not yet economical to create an entirely flash-based storage network, but it can make sense for smaller pieces of time-sensitive data.

Early Days
It’s not fair to say that Fusion-IO is a solution in search of a market, but it is fair to say that this is a small early-stage opportunity. Some analysts believe that this will be a $5 billion addressable market in 2015 – by way of comparison, EMC has logged over $19 billion in revenue in its past twelve months. That said, don’t confuse “small today” with “small forever.” Just as hard drives replaced tape-based drives years ago, SSD is going to continue to grow as the costs come down.

Competitors and Buyers
Fusion-IO has a head-start on the competition, but that won’t last very long. First, there is a risk that the VSL software becomes a commoditized product over the next couple of years. More to the point, companies like EMC, NetApp, STEC (Nasdaq:STEC) and LSI (NYSE:LSI) have this market opportunity in their sights. EMC’s Project Lightning should ship in 2012 and while not so much is known about the hardware component, EMC does already have very good storage management software.

Looking more broadly, a host of other companies could potentially get into this market. Chip companies like Marvel Technology (Nasdaq:MRVL), SanDisk (Nasdaq:SNDK), Intel (Nasdaq:INTC) and Samsung arguably have the hardware wherewithal, but need to find a way to implement the software side – something that could get easier if VSL does become a commodity.

There’s also a good chance that Fusion-IO goes into the buyout rumor mill. OEM partners IBM and Hewlett-Packard (NYSE:HPQ) could certainly use this company to enliven the growth prospects of their storage businesses, while EMC has never been shy about pulling out its wallet to cover gaps in its own technology.

The Bottom Line
There’s no point in talking about valuation on a stock like Fusion-IO; sell side analysts will assign grotesque multiples to sales or earnings three years hence, but the reality is that it’s nearly impossible to model growth stories like this correctly. Trading at about nine times trailing sales, Fusion-IO is already in the neighborhood of pure software plays like VMware and ahead of other growth hardware names like F5 Network (Nasdaq:FFIV) or Mellanox (Nasdaq:MLNX).

None of this means that the stock can’t work – the reality of growth tech investing is that multiples seldom stand in the way of further appreciation if the growth is there. It’s a consummate case of “buy high and hope to sell higher.” So long as investors understand the risks that go with that sort of investing, and the inevitability of some “hiccups” along the way that lead to occasional sharppullbacks, it isn’t such a bad aggressive play. (For additional reading, check out 5 Must-Have Metrics For Value Investors.)

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At the time of writing, Stephen D. Simpson did not own shares in any of the companies mentioned in this article.

 

Read more: http://stocks.investopedia.com/stock-analysis/2012/Can-Fusion-IO-Outrun-The-Tiger-FIO-EMC-IBM-VMW0117.aspx#ixzz1jqpYngsv


What’s going on at Virident?

January 18, 2012

Virident Repost of 3-year old Gartner Report?

Last night Virident posted a tweet with a 3-year old Gartner report about the dangers of going sole source.  Obviously they believe that Fusion-io is the “sole source” of danger.  I think Virident fails to realize that OCZ/Marvell has snuck up on them and perhaps overtaken them — at least on the sales/marketing front.

Once thought of as the natural competition to Fusion-io, Virident took down a really nice C round of financing in November 2011 but has not been heard of since except for a few job postings and the occasional tweet.

The message “We’re better than Fusion-io” seems to be what Virident is all about these days.


“Virident is doing better job on the stability and performance”

December 1, 2011

How does the new Virident FlashMAX compare to the Fusion-io ioDrive?

Many of my colleagues are asking about Virident’s new FlashMAX MLC PCIe memory solution.  Recently, Percona ran some benchmarks against a FlashMAX-enabled server.  You can read about this on their site here:   Percona MySQL Performance Blog

At some point we need to get around to looking at OCZ, as well.