Cloud Integration in 2011: Queplix Drives SaaS, On-Premise Integration with Data Virtualization

October 18, 2011

Queplix Corp. is bringing its QueCloud data virtualization, integration and management technologies to the Salesforce.com AppExchange. QueCloud will let Salesforce.com users quickly and securely integrate with other leading SaaS and on-premise applications from SAP, Oracle and NetSuite.

by Vance McCarthy

 

vdm_queplixQueplix Corp. is bringing its QueCloud data virtualization, integration and management technologies to the Salesforce.com AppExchange. QueCloud will let Salesforce.com users quickly and securely integrate with other leading SaaS and on-premise applications from SAP, Oracle and NetSuite.

Queplix’s QueCloud uses data virtualization and metadata to simplify integration so users can simply select the data they want to integrate, share or align with Salesforce.

The company’s data virtualization and data management approach is designed to avoid costly and complicated ETL (extract, transform and load), and simplify data sharing and integration across multiple applications by eliminating programming, wire diagrams or even SQL.

“A lot of middleware and integration technologies remain glorified ETL tools to cope with a growing number of endpoints and connectors,” Queplix’s CTO, Steve Yaskin, told IDN. “On the whole, many [integration] solution providers are still largely just laying pipe or using ETL, stored procedures or working with SQL commands.”

After integration, Queplix’s QueCloud operations and automation will maintain data harmonization across the different applications, without the need for programming or manual data diagrams typically associated with traditional ETL technology.

Yaskin is a veteran of many point-to-point and ETL-based integration architectures, having worked for leading system integrators such as Accenture and Cap Gemini prior to joining Queplix as CTO.

Queplix created QueCloud with the premise that long-standing ETL technologies are about to hit a breaking point, driven by a skyrocketing growth of web-based and cloud-based SaaS and data sources, Yaskin told IDN.

“Companies are now, or soon will be, where the number of [integration] connectors is just becoming unmanageable. So, laying pipe with ETL just won’t scale to meet these newer architectures,” Yaskin said.

Queplix and QueCloud avoid laying pipe altogether by using data virtualization and metadata technologies. “Our simple idea is if we had more data about the data we need, we’d be able to make integration simpler because we would have accumulated more knowledge about how to get just the data we need to the right applications and end points,” Yaskin added.

“With our persistent metadata server as the central location we can reach out to multiple sources [and targets] without pipes.”

Steve Yaskin
CTO
Queplix Corp.

Queplix differs from ETL approaches in that it uses a persistent metadata server to provide end point and data integration in a hub and spoke architecture. “With our persistent metadata server as the central location [for data integration] we can reach out to multiple sources [and targets] without pipes,” Yaskin said.

Queplix does not move data nor create data marts – rather it “interrogates” enterprise data leaving it right where it resides. To do this, the company uses a series of intelligent application software blades that identify and extract key data and associated security information from many key enterprise apps. The blades contain software that “crawls” all data sources to identify the metadata and other information about the data.

“We extract metadata from the [data] and then build a metadata catalogue that describes all those objects into an object model, not a relational model,” Yaskin said.

From that, Queplix constructs a centralized virtual store (or what Queplix calls “a virtual catalogue”), in which all the data (and associated information) can be stored as objects. “This means a wide range of information can be presented as an object – data, tables, XML, SOAP, whatever – everything becomes an object in a virtual or metadata catalogue location.”

At runtime, the data virtualization-driven integration is accomplished via the Queplix Engine.  Once integrated, Queplix also has offerings to keep data consistent between applications with its data harmonization automated data synchronization process.

So, for example, Queplix can connect to Oracle DBMS with 5,000-10,000 tables and what comes out is a set of business objects, represented by metadata, Yaskin explained. “We have an abstraction layer, which creates the virtual catalogue. This lets you integrate or transform just the data you want and put it where you want it – without the need to move any data over pipes,” he added.  “So, when you want information about your customer, we have an object called ‘customer’ that you can share with other on-premise or cloud applications, or even use to make sure all fields in different applications are consistent.”

Queplix can work with relational, object and other structured data, as well as unstructured or semi-structured data, extract metadata and create XML structures and virtual mappings, he added. Within Queplix, this virtual mapping achieves integration by merging the metadata objects, which eliminates the need for manual data mapping tasks, especially for mapping fields, which can be required of many MDM projects.

“Queplix does not require data owners to make any changes to the way they handle data because our blades contain all the required metadata they need to interrogate their data sources and extract the metadata we need,” Yaskin said.

As a result of Queplix’s approach to data virtualization, metadata capture and automation, companies can reduce the lifecycle total cost of ownership for such data integration and management by up to 75%, compared with ETL tools, he added.

“Apps like these continue to push the social, open, mobile and trusted capabilities customers expect from the salesforce.com ecosystem,” said Ron Huddleston, Salesforce vice president for ISV Alliances, in a statement.

http://www.idevnews.com/stories/4882/Cloud-Integration-in-2011-Queplix-Drives-SaaS-On-Premise-Integration-with-Data-Virtualization


Get to know Pinaki Mukerji: Queplix EVP & Chief Product Officer

September 25, 2011

Pinaki Mukerji
Queplix EVP & Chief Product Officer

Pinaki Mukerji has more than 20 years experience in the software industry and delivered many market leading products. He joined Informatica in 1995, at a very early stage of the company. Over the past 15 years, Pinaki played a pivotal role in growing Informatica from $0 MM in revenue in 1995 to $650MM revenue at the end of 2010. Over the years, Pinaki built a highly talented engineering team spanning multiple geography and grew the product portfolio. Pinaki is responsible for the Informatica Platform Technology and the Data integration product.

As Chief Product Officer at Queplix, he is responsible for managing our engineering team and guiding the company’s technology development. Mukerji joins Queplix from his most recent position as Senior Vice President, Platform Technology R&D at Informatica®, Inc. (INFA). While at Informatica® Mukerji was one of the key driving forces behind many of their key product initiatives.

“Pinaki did a brilliant job at Informatica® and I expect he will do even more at Queplix,” said Mark Cashman, chief executive officer for Queplix. “There is no executive with more relevant experience than Pinaki. Our platform delivers an open, business user ready, enterprise platform for data integration and data management. Pinaki pioneered many early data integration successes with Informatica® and he is supremely qualified to lead our product vision forward.”

“The Queplix platform for cloud and on-premise is an industry first.  Business users are now empowered to bring projects from concept to deliverable without IT programmers,” said Mukerji.  “Advanced data virtualization is the future.  It is a game changing technology for the data integration world.  It reduces cost and risk and enables performance more than any other technology or architecture.  I am extremely pleased and excited to join the company at such a critical time in the company’s evolution.”



QUEPLIX ANNOUNCES PINAKI MUKERJI JOINS QUEPLIX AS EVP AND CHIEF PRODUCT OFFICER

September 13, 2011

Company Moves to Expand Executive Team With
Recognized Data Integration Leader

SUNNYVALE, Calif., September 13, 2011 – Queplix™ Corp., a leader in data integration and data management, today announced that the company has named Pinaki Mukerji as the new executive vice president and chief product officer.  Pinaki Mukerji, a Silicon Valley veteran, brings many years of research, development and engineering experience to the Sunnyvale-based company.

As Chief Product Officer, Mukerji will be responsible for managing the Queplix engineering team and guiding the company’s technology development.  Mukerji joins Queplix from his most recent position as Senior Vice President, Platform Technology R&D at Informatica®, Inc. (INFA).  While at Informatica® Mukerji was one of the key driving forces behind many of their key product initiatives.

“Pinaki did a brilliant job at Informatica® and I expect he will do even more at Queplix,” said Mark Cashman, chief executive officer for Queplix. “There is no executive with more relevant experience than Pinaki.  Our platform delivers an open, business user ready, enterprise platform for data integration and data management.  Pinaki pioneered many early data integration successes with Informatica® and he is supremely qualified to lead our product vision forward.”

“The Queplix platform for cloud and on-premise is an industry first.  Business users are now empowered to bring projects from concept to deliverable without IT programmers,” said Mukerji.  “Advanced data virtualization is the future.  It is a game changing technology for the data integration world.  It reduces cost and risk and enables performance more than any other technology or architecture.  I am extremely pleased and excited to join the company at such a critical time in the company’s evolution.”

Tweet This: @Queplix Hires Pinaki Mukerji as EVP and Chief Product Officer

Follow Queplix on Twitter at: http://www.twitter.com/QueplixCorp

Resource library: For more information about data integration and management, visit Queplix Resource Library.

About Queplix Corp.

Queplix™ is a leader in data integration and data management. Our products enable customers to securely integrate, deploy and manage cloud and on-premise applications and data with speed, simplicity and automation. Uniquely, no programming or SQL is required. Our data virtualization and powerful data management automatically harmonize the data between applications. Our customers benefit from greater cost savings, a rapid return on investment and the strategic benefits of true data mobility. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

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Queplix, Virtual Master Data Management, and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.


Queplix @ DreamForce This Week: Booth 43

August 29, 2011

Queplix™ is a leader in data integration and data management. QueCloud enables customers to securely integrate Salesforce.com with other cloud and on-premise applications with speed, simplicity and automation. Uniquely, no programming or SQL is required.

  • Integrate Salesforce with any other application, data, or ERP software
  • Use QueCloud to integrate in the cloud or Virtual Data Manager for on-premise integration
  • Turn key delivery, all Professional Services for integration and data quality can be included

Queplix® is a data integration and data management company.

Our advanced data virtualization technology enables companies to securely integrate, deploy and manage cloud and on-premise legacy applications and data with speed, simplicity and automation. We integrate data between systems as diverse as SAP®, PeopleSoft®, Salesforce®, NetSuite®, Facebook®, Cassandra® and more and support the deployment of business intelligence, data warehousing and virtual master data management. We do all of this without requiring the use of any SQL. Relational, object, XML, NoSQL data sources – it doesn’t matter. Do it all without SQL.

Short term we’ll substantially reduce your data integration expense, reduce risk and speed project implementation. In the long term, you have gathered the strategic benefits of true data mobility. You have unlocked your data from proprietary applications and enabled your organization to deploy new applications faster and better than your competitors.

Please go to our website for pricing and instant access to case study video on salesforce inplementations.

http://www.queplix.com


QUEPLIX AND FIRST HOSTED PARTNER TO DELIVER AUTOMATED, COST-EFFECTIVE DATA INTEGRATION SOLUTION IN UNITED KINGDOM

August 20, 2011

Partnership with UK NetSuite Provider Expands Queplix Footprint to Europe 

SUNNYVALE, Calif., August 10, 2011 – Queplix® Corp., a leader in data integration and data management, today announced that First Hosted Ltd. has joined the QueplixAdvantage™ partner program. First Hosted will participate as a value added reseller forQueCloud™ in the United Kingdom. QueCloud enables companies to securely integrate on-premise and cloud applications such as NetSuite®, Salesforce®, SAP®, and Oracle® applications with unprecedented speed and simplicity.

First Hosted, a NetSuite® solutions provider, is adding QueCloud to its portfolio of software solutions to help customers integrate business applications without incurring expensive consultant and IT fees. The increased business efficiency and reduced set-up costs provided by QueCloud will benefit users, particularly as they perform multiple integrations involving more than two applications.

“Up until now, companies such as those in third party logistics, would have to pay consultants’ fees spanning into many tens of thousands of dollars for integration with their customers’ business platforms, such as Oracle®, Peoplesoft® and SAP® for example,” said First Hosted managing director Andrew Peddie. “QueCloud is automated, quick to deploy and will easily configure common business applications such as Oracle and Salesforce with on-site applications and data like Google®, PeopleSoft® and SYBASE® at a fraction of the typical cost. Adding QueCloud to our range of software solutions allows us to help customers avoid the pain, problems and high cost associated with conventional data integration.”

“We are extremely pleased to partner with a UK distributor who has a real understanding of the best practices to cost-effectively integrate enterprise and cloud-based applications,” said Mark Cashman, CEO of Queplix. “Our new relationship brings advantage for both organizations as cloud computing gains widespread adoption due to the operational and cost efficiencies it affords. We look forward to a long and productive partnership with First Hosted.”

The partnership extends Queplix’s presence into Europe and further advances delivery of its technology on a worldwide scale.

“The relationship with First Hosted further validates our advanced data virtualization technology – the horsepower behind our data integration and management solutions,” added Cashman. “We expect to see continued Advantage partner programparticipation and expansion as companies look to solve their data integration problems more effectively and efficiently. Value added resellers are a very important part of our strategy and we will continue to recruit the industry leaders on a global basis.”

Tweet This: @Queplix and First Hosted partner to deliver automated, cost-effective data integration solution in UK

Follow Queplix on Twitter athttp://www.twitter.com/QueplixCorp

Resource Library: For more information about data integration and data management, visit the Queplix Resource Library.

Hyperlinks in This Release:
http://www.queplix.com
http://www.queplix.com/partners/programs.html
http://www.queplix.com/products/quecloud.html
http://www.queplix.com/company/collateral.html
About First Hosted 
First Hosted Ltd is a NetSuite, NetSuite CRM provider and consultancy which offers operational and software systems advice, consultancy, implementation, training and support to organizations to support and improve performance and growth in a way not possible with conventional techniques. First Hosted’s team of business experts provide simple advice to businesses on the best IT maintenance free internet-based business applications for them. Services also include aftercare, implementation, web integration, e-marketing and training. For more information please visithttp://www.firsthosted.co.uk.

About Queplix Corp.
Queplix™ is a leader in data integration and data management. Our products enable customers to securely integrate, deploy and manage cloud and on-premise applications and data with speed, simplicity and automation. Uniquely, no programming or SQL is required. Our data virtualization and powerful data management automatically harmonize the data between applications. Our customers benefit from greater cost savings, a rapid return on investment and the strategic benefits of true data mobility. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.
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Queplix, Advantage, QueCloud and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.


DATA INTEGRATION: Top 5 Best Practices

August 4, 2011

The explosion in information technology tools and capability has accelerated. Our information technology environment is moving at absolute light-speed. Yet the back of data integration is broken. 90% of the customers are using 20 year old ETL technology designed to move batch files into the data warehouse at 1 am. It is a manual process. Worst of all, is that some vendors have even put this 20 year old technology in their newly minted 1 year old cloud. Who wants 20 year old technology in a 1 year old cloud?

To add insult to injury, data quality is … “another product.” I humbly submit that without resolving data quality issues and providing for their ongoing maintenance you cannot integrate even two applications, load your data warehouse, consider a future Virtual MDM deployment.

The cause of this is simple. Look at the revenue mix for the two major vendors that control the market for large enterprise. Their business is about professional services – not software tools. They are in business to sell you, their customer, as much professional services at the highest rates you can imagine. Legacy ETL technology is a bonanza to a company that sells your company services by the hour.

Even worse, they don’t offer you the right mix of services and technology. The integration was done to specification but it doesn’t seem to work. I guess we’ll just have to sell you additional consulting to do the data quality clean-up.

The five best practices in data integration break this model. We turn the model upside down. By using advanced data virtualization, and pushing back at the legacy monopoly attached to your wallet, you can reduce your costs and speed your time to implementation.

BEST PRACTICE #1: Use an Automated Metadata Discovery Tool and Data Dictionary. IEEE did a seminal study recently in the area of data integration to understand how the time was allocated. Over 40%+ of the time in any data integration project is spent on discovery. What is the structure of the data? Which field corresponds to others so that we can identify the source record of truth and harmonize it over to the target? Advanced data virtualization can completely automate the discovery of data structures, provides insight into how things relate (semantics) and then automates the integration between the systems. All of this is automated and easy to deploy. You will be able to reduce your time, in this project phase alone, by 75% or more because you use a metadata discovery tool.

BEST PRACTICE #2: Data Quality Must Be Integrated At Every Step in Your Project. Data quality is an essential project component for a small, medium or large company. Not a separate project. Advanced data virtualization technology provides full data quality tool sets, fully automated, with the product. It is the starting point to any data integration, the core to best practices implementation and the ongoing steady hand that keep your data harmonization working into the future. Without good data quality, each data harmonization will reject hundreds to thousands of records that “don’t synchronize.” And this creates tons of additional work.

BEST PRACTICE #3: Understand Your Needs Versus Vendor Architecture. “Tomorrow never comes” is not the right way to deploy critical applications that serve your business. Advanced data virtualization brings a hub and spoke architecture that easily extends and adds the next application to your integration architecture. This is in sharp contrast to the pipe (or pipe and hub for mdm) architectures you must assemble with ETL.

BEST PRACTICE #4: Bring in Tools Suitable For Business Users – No Programming Required. Advanced data virtualization enables your business user to point, click and select to build out integrations. Data transformations between systems come together using a formula builder very similar to Microsoft® Excel® – highly intuitive and obvious. This works the same with relational data, objects, complex API’s with products like SAP®, XML and even NoSQL data sources. One simple object framework designed to work with everything – fast, easy and automated.

BEST PRACTICE #5: Data Enrichment is Easy – Automate It For Business Benefit. Today products like D&B360® and others offer clean data sources for many elements of your important customer data. Yet most of our customers are still manually correcting data at the time of data entry in the ERP system, and then hoping that the support and SFA systems catch up. There is a better way – you can harmonize data directly with a source of data enrichment using business rules. This improves business process and provides strong ROI.

Contact sales@queplix.com