Before joining CIR in January of 2008 Rosenthal had done pretty much everything that could be done done in a newspaper: copy-boy, reporter, foreign correspondent, investigative reporting and executive editor. He did not have a ring side seat to the collapse of the newspaper business model, he was in the ring, taking some serious shots. At CIR he is in the forefront of creating a new model for high quality, unique journalism, within the crucial niche of investigative reporting. He believes that the new newsroom must be innovative, risk taking, and nimble. The journalists, the story tellers — and story telling is central — must exist in a symbiosis with the technology wizards. Together they can find the answer to sustainability, audience growth and impact at a time when the credibility of news is under assault. Trustworthy organizations will not only have financial value, they are crucial to democracy.”
Recorded April 2, 2011 at The Palace of Fine Arts Theatre, San Francisco, California.