In March, research firm Gartner lowered its growth forecast for 2011 PC shipments to 10.5 percent from its earlier view of 15.9 percent, citing the cannibalization of notebooks by tablet devices.
“For the September quarter, we’re forecasting notebook shipments on a global basis to be up only 10 percent sequentially, when historically they grew about 25 percent sequentially,” said Rodman & Renshaw analyst Ashok Kumar.
Not only are tablets using SSDs, but companies like Apple and Hewlett-Packard have started replacing hard disk drives with SSDs in their new laptops.
“The sad part is that traditional HDD vendors had a tremendous opportunity because they had scale (and) original equipment manufacturer relationships, but they missed out,” said Kaushik Roy, analyst at Merriman Capital.
As flash drives become cheaper, more PCs will switch, forcing HDD makers to muscle their way into a market dominated by STEC Inc , Fusion-io Inc and privately-held Violin Memory.